DIGITAL MEDIA & ENTERTAINMENT

Artificial Intelligence (AI) has brought about a significant transformation in the media and entertainment industries. By incorporating data-driven insights to comprehend the contemporary consumer-centric marketplaces and modify the operational procedures to enhance user experience, the media and entertainment sector has adapted to the digital revolution in various ways. Artificial intelligence (AI) in the media industry and entertainment has consequently increased the popularity of tools like audience segmentation, recommendation engines, customer journey mapping, and predictive analytics.

Artificial intelligence (AI) is providing creatives in the entertainment industry with new ways to automate many of their tasks. AI products are helping entertainment pros in a number of ways, from editing scenes and selecting takes to inserting special effects. Leading media & entertainment companies in matured markets like USA & UK, France are integrating AI in their media management platform. The intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers.

AI is helping bring  down the production cost through use of digital characters, voice overs and other tasks of composing, editing and final screenplay. Media companies have heavily invested in these next gen solutions so that advertisers can now maximize the impact they have when engaging with their leaned–in audience”

Key capabilities include:

AI-Powered Planning: Predictive models surface optimal campaign strategies across genres and platforms— from the big game to breaking news.

Unified Activation: Converged audience insights enable holistic planning to be activated across linear, addressable and digital media.

Outcome-Based Measurement: Real-time insights tie media strategies to business outcomes and client objectives, including sales lift, engagement, and brand resonance.

The courses have been identified to cover a large number of career options for professionals of Marketing, Mass Communication, Computer Science, Design, Creative Media & Advertising.

A. CONTENT CREATION & PRODUCTION WITH AI

AM/DME/04                                   CREDITS 12

ADVANCED COMPETENCY

1. AI AVATARS & CONTENT CREATION PLATFORM

2. CONTENT ANALYSIS & EDITING PLATFORM

3. 3D MODELING & ENHANCEMENT PLATFORM

4. AI VIDEO & FILM EDITOR FOR INTERACTIVE MULTIMEDIA

B. PERSONALISATION OF AUDIENCE EXPERIENCES

AM/DME/06                                     CREDITS  12

1. INTERACTIVE MOBILE VIDEO & ADVERTISEMENT CREATION PLATFORM

2. AI PLATFORM FOR PRODUCT POSITIONING & PERSONALISED PROMOTION

3. AI DRIVEN HOLOGRAPHIC PLATFORM FOR INTERACTIVE PROMOTION

4. SMART OUTLETS USING RFID, SENSORS & AI FOR PERSONALISED EXPERIENCE